HAMER, S.C.—For generations, the towering sombreros and kaleidoscope of billboards at South of the Border have blared to motorists barreling down I-95 just shy of the North Carolina line, promising a kitschy king-dom of fireworks, food, and photo ops.
Now, a slice of that famed roadside fever dream is up for grabs. Roughly thirty acres of unused property are on the market for 2.85 million, offering a rare chance to operate alongside an American original, with a built-in audience and a one-of-a-kind marketing magnet already in place. The listing includes a shuttered 10,000-square-foot casino, a 12,000-square-foot convention center, a 32-room motel building, and the crumbling remains of the former Pedroland amusement park. Another twenty acres sit undeveloped, waiting for fresh vision and new life.
But fear not—the heart of South of the Border isn’t going anywhere. The main attrac-tion remains in operation as it has since 1949, complete with its iconic observation tower, gas stations, motels, five restaurants, gift shops, the nation’s largest indoor reptile lagoon, and the famous sign coaxing road-trippers to pull over.
What comes next? Developers envision an expanded highway oasis. Whatever unfolds, the sale promises new possibilities beside an eccentric and enduring place on the map.
