Back in the late 40's and early 50's, when I was in grade school, I remember a malt-shop-type diner my parents would take me to. This was on Lemay Ferry Road, in a suburb of St. Louis. It was before a lot of the chains existed (in our area) so choices were pretty much one of a kind. What I remember about this place, besides having good food and being clean, was their name and their "slogan" on a neon sign out in front. There was a tombstone outlined in neon and the words, "Wild's Palace of Poison, eat here if it kills you, we need the money."
It has been gone for a long time.