Cabela's Sign

The company that would become a sporting goods reseller and chain was started in 1961. Richard N. Cabela purchased $45 worth of fishing fliesat a furniture expo in Chicago which he then advertised for sale in a local newspaper advertisement.^[2] When his first effort produced only one response, he placed an ad in a national magazine, Sports Afield, which was more successful. Included with each order was a catalog of other products for sale by Cabela.^[2]
As the business grew, Cabela and his wife Mary moved their operation to Sidney, Nebraska in 1963. Dick's brother Jim also joined the business. From those modest beginnings, the company has since grown to a publicly traded corporation with over $3 billion in annual sales.^[3]
On February 17, 2014, founder Dick Cabela died at his home in Sidney, Nebraska, at the age of 77